Email your customers after a quiet period of no orders, with Mechanic.

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Email your customers after a quiet period of no orders

Follow up with your customers – keep those relationships alive, and improve your returning customer rate, by emailing your customers after a few months of no order activity. By default, this task sends an email after 6 months of no order activity, and another 6 months after that.

Runs Occurs whenever an order is created, with a 6 month delay and Occurs whenever an order is created, with a 12 month delay. Configuration includes subject and body.

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Documentation

Follow up with your customers – keep those relationships alive, and improve your returning customer rate, by emailing your customers after a few months of no order activity. By default, this task sends an email after 6 months of no order activity, and another 6 months after that.

This task sends an email after your customer takes a break from making orders for a period of time.

By default, this task will wait for 6 months of no order activity, and will then send an email. 6 months after that, so long as no order activity has taken place, it'll send another email. To change this schedule, click "Show Advanced" in the task editor, and tweak the "Subscriptions" section to taste. :)

Developer details

Mechanic is designed to benefit everybody: merchants, customers, developers, agencies, Shopifolks, everybody.

That’s why we make it easy to configure automation without code, why we make it easy to tweak the underlying code once tasks are installed, and why we publish it all here for everyone to learn from.

(By the way, have you seen our documentation? Have you joined the Slack community?)

Open source
View on GitHub to contribute to this task
Subscriptions
shopify/orders/create+6.months
shopify/orders/create+12.months
Tasks use subscriptions to sign up for specific kinds of events. Learn more
Options
subject (required), body (multiline, required)
Code
{% assign customer = order.customer.reload %}

{% if event.preview or customer.last_order_id == order.id %}
  {
    "action": {
      "type": "email",
      "options": {
        "to": {{ customer.email | default: "customer@example.com" | json }},
        "reply_to": {{ shop.customer_email | json }},
        "from_display_name": {{ shop.name | json }},
        "subject": {{ options.subject__required | json }},
        "body": {{ options.body__multiline_required | strip | newline_to_br | json }}
      }
    }
  }
{% endif %}
Task code is written in Mechanic Liquid, an extension of open-source Liquid enhanced for automation. Learn more
Defaults
Subject
We've missed you!
Body
Hello {{ order.customer.first_name | default: "friend" }},

It's been a while since you placed an order. Why not see what we have in store for you?

See you soon,

{{ shop.name }}